IBDS
The Institute of Behavioural and Decision Science (IBDS) is dedicated to incubate interdisciplinary research that offers novel behavioural insights and solutions to rising business challenges and facilitates evidence-based decision-making in firms and governments.

IBDS supports visionary, interdisciplinary research projects on cutting-edge topics with significant industrial and societal impacts, including but not limited to the following:

Smart Technology and Aging Population

Smart Technology and Aging Population
AI and Health Decisions

AI and Health Decisions

AI and Education

AI and Education
retailing_services

Retailing services in the emerging Metaverse era using virtual (VR) and augmented reality (AR) technologies

Cultural and aesthetic features of digital artifacts
(e.g., 3-D product models)

digital_artifacts
role_of_nft

The role of NFT (Non-fungible Token) in transforming brand identity, customer relationship, and financial behaviour

Workplace changes and employee well-being during and post pandemic

pandemic
neuropsychological

Unpacking leadership and team dynamics from a neuropsychological perspective