Institute of Behavioural and Decision Science (行為與決策科學研究所)
The Behavioural Research Laboratory
The behavioural research laboratory supports data collection using experimental methods. It provides the setting for individual and group-based studies. The lab is equipped with PCs, iPads, computer-based and mobile-based eye-trackers, and state-of-the-art AR/VR devices.
Equipment
Computers
DELL All-in-One PC
iPad
Eye-trackers
Tobii Pro Spectrum (station-based)
Tobii Pro Nano (mobile-based)
AR/VR wearable devices
Microsoft HoloLens 2
HTC VIVE Pro Eye
Past / Ongoing / Scheduled Experiments
2023 February
PI: Jayson S. Jia (Marketing)
Lab study
2023 February
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2023 January
PI: Sara Kim (Marketing)
Lab study
2023 January
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2022 December
PI: Jayson S. Jia (Marketing)
Lab study
2022 December
PI: Sara Kim (Marketing)
Lab study
2022 November
PI: Zhenhui (Jack) Jiang (IIM)
Lab study
2022 November
PI: Tak Huang (Marketing)
Online study
2022 November
PI: Jayson S. JIA (Marketing)
Online study
2022 November
PI: Prof. Echo Wan (Marketing)
Online study
2022 October
PI: Prof. Echo Wan (Marketing)
Eye-tracking study
2022 October
PI: Zhenhui (Jack) Jiang (IIM)
Lab study
2022 October
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2022 October
PI: Sara Kim (Marketing)
Online study
2022 September
PI: Sara Kim (Marketing)
Eye-tracking study
2022 September
PI: Dr. Yi Tang (Management & Strategy)
Eye-tracking study
2022 June
PI: Dr. Michael Jia (Marketing)
Eye-tracking study
2022 May
PI: Dr. Tak Huang (Marketing)
Online study
2022 April
PI: Dr. Tak Huang (Marketing)
Online study
2021 December
PI: Dr. Ivy Dang (Marketing)
Online study
For Researchers
The behavioural research laboratory is located in Room 612, K. K. Leung Building. For lab space and equipment booking, please contact us at [email protected].
For Research Participants
Our researchers conduct compensated lab studies (in KKL 612) and online studies (taken at your convenient time/location) on a regular basis.
To participate in our lab/online studies for monetary compensation and extra rewards, please register and sign up at https://hkusob.sona-systems.com/.
Currently, the study sign-up system is open to all HKU undergraduate students.
