Institute of Behavioural and Decision Science (行為與決策科學研究所)
The Behavioural Research Laboratory
The behavioural research laboratory supports data collection using experimental methods. It provides the setting for individual and group-based studies. The lab is equipped with PCs, iPads, computer-based and mobile-based eye-trackers, and state-of-the-art AR/VR devices.
Equipment
Computers
DELL All-in-One PC
iPad
Eye-trackers
Tobii Pro Spectrum (station-based)
Tobii Pro Nano (mobile-based)
AR/VR wearable devices
Microsoft HoloLens 2
HTC VIVE Pro Eye
Past / Ongoing / Scheduled Experiments
2023 February
PI: Jayson S. Jia (Marketing)
Lab study
2023 February
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2023 January
PI: Sara Kim (Marketing)
Lab study
2023 January
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2022 December
PI: Jayson S. Jia (Marketing)
Lab study
2022 December
PI: Sara Kim (Marketing)
Lab study
2022 November
PI: Zhenhui (Jack) Jiang (IIM)
Lab study
2022 November
PI: Tak Huang (Marketing)
Online study
2022 November
PI: Jayson S. JIA (Marketing)
Online study
2022 November
PI: Prof. Echo Wan (Marketing)
Online study
2022 October
PI: Prof. Echo Wan (Marketing)
Eye-tracking study
2022 October
PI: Zhenhui (Jack) Jiang (IIM)
Lab study
2022 October
PI: Zhenhui (Jack) Jiang (IIM)
Online study
2022 October
PI: Sara Kim (Marketing)
Online study
2022 September
PI: Sara Kim (Marketing)
Eye-tracking study
2022 September
PI: Dr. Yi Tang (Management & Strategy)
Eye-tracking study
2022 June
PI: Dr. Michael Jia (Marketing)
Eye-tracking study
2022 May
PI: Dr. Tak Huang (Marketing)
Online study
2022 April
PI: Dr. Tak Huang (Marketing)
Online study
2021 December
PI: Dr. Ivy Dang (Marketing)
Online study
For Researchers
The behavioural research laboratory is located in Room 612, K. K. Leung Building. For lab space and equipment booking, please contact us at mktlab@hku.hk.
For Research Participants
Our researchers conduct compensated lab studies (in KKL 612) and online studies (taken at your convenient time/location) on a regular basis.
To participate in our lab/online studies for monetary compensation and extra rewards, please register and sign up at https://hkusob.sona-systems.com/.
Currently, the study sign-up system is open to all HKU undergraduate students.
