IBDS
The Institute of Behavioural and Decision Science (IBDS) is dedicated to incubate interdisciplinary research that offers novel behavioural insights and solutions to rising business challenges and facilitates evidence-based decision-making in firms and governments.
IBDS supports visionary, interdisciplinary research projects on cutting-edge topics with significant industrial and societal impacts, including but not limited to the following:
![retailing_services](https://ibds.hkubs.hku.hk/wp-content/uploads/retailing_services-scaled.jpg)
Retailing services in the emerging Metaverse era using virtual (VR) and augmented reality (AR) technologies
Cultural and aesthetic features of digital artifacts
(e.g., 3-D product models)
![digital_artifacts](https://ibds.hkubs.hku.hk/wp-content/uploads/digital_artifacts-scaled.jpg)
![role_of_nft](https://ibds.hkubs.hku.hk/wp-content/uploads/role_of_nft-scaled.jpg)
The role of NFT (Non-fungible Token) in transforming brand identity, customer relationship, and financial behaviour
Workplace changes and employee well-being during and post pandemic
![pandemic](https://ibds.hkubs.hku.hk/wp-content/uploads/pandemic-scaled.jpg)
![neuropsychological](https://ibds.hkubs.hku.hk/wp-content/uploads/neuropsychological-scaled.jpg)
Unpacking leadership and team dynamics from a neuropsychological perspective
![Shenzhen](https://ibds.hkubs.hku.hk/wp-content/uploads/SZ-scaled-600x300.jpg)
China Marketing
(e.g., advertising, branding, distribution and innovation strategies, as well as consumption behaviors in contemporary China)
![Consumer Insights](https://ibds.hkubs.hku.hk/wp-content/uploads/Research2-scaled-600x300.jpg)
Consumer Insights
(e.g., cutting-edge behavioral studies in various contemporary topics in consumer psychology)
![Services Marketing](https://ibds.hkubs.hku.hk/wp-content/uploads/Research3-scaled-600x300.jpg)
Services Marketing
(e.g., frontier service research on discretionary preferential treatments, customer experience, service excellence index, interaction transition in dyadic service conversations)
![Big Data and Quantitative Marketing](https://ibds.hkubs.hku.hk/wp-content/uploads/Research4-scaled-600x300.jpg)
Big Data and Quantitative Marketing
(e.g., cutting-edge studies involving quantitative modeling and empirical studies in big data and social networking)