Events

IBDS Practitioner Intelligence Sharing Series – AI and Marketing and Management

Speaker:

Mr. Ben Wong

CMO, Google Greater China

Abstract:

Mr. Ben Wong, Chief Marketing Officer of Google, Greater China, shared his insights on how AI technology in general—and Google’s AI products in particular—impacts marketing and management. He explained how the advancement of AI is transforming his role as CMO from Chief Marketing Officer to Chief Change Management Officer. Additionally, Mr. Wong discussed how AI products might reshape practices in the educational sector.

Highlights:

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