
Institute of Behavioural and Decision Science (行為與決策科學研究所)
CMO, Google Greater China
Mr. Ben Wong, Chief Marketing Officer of Google, Greater China, shared his insights on how AI technology in general—and Google’s AI products in particular—impacts marketing and management. He explained how the advancement of AI is transforming his role as CMO from Chief Marketing Officer to Chief Change Management Officer. Additionally, Mr. Wong discussed how AI products might reshape practices in the educational sector.