Events

IBDS Practitioner Intelligence Sharing Series - Wearable EEG's New Business Application

  • April 29, 2025 (Tuesday)
  • 11:00 a.m. – 12:30 p.m.
  • Room 501, 5/F, K.K. Leung Building, HKU

Speaker:

Mr. Mingli Chu

Founder, Beijing Brain New Life Limited

 

Bio:

Beijing Brain New Life Limited offers services encompassing cognitive function measurement, cognition training, and cognitive enhancement for all age groups. The company specializes in the development of wearable EEG technology, tailored to cater to a diverse range of business applications.

Mr. Chu, the esteemed founder of Beijing Brain New Life Limited, boasts a wealth of experience and expertise in the field of electrophysiology, holding multiple patents for groundbreaking technologies. He also served as the coach for the China National Shooting Team’s Concentration Training and assuming the role of chairperson for the organization committee (Youth Group) overseeing the prestigious Brain-Computer Interface Championship conducted under the auspices of the Ministry of Industry and Information Technology.

 

Seminar Abstract:

Mr. Chu shared invaluable insights derived from his extensive business practice, focusing on the following key topics:

  1. Business cases of using EEG for mindfulness training for the youth
  2. Application of wearable EEG in organization behavior research (e.g., employees’ emotion stability, managers’ leadership potential, hiring).
  3. Application of wearable EEG in consumer response to marketing stimuli
  4. Demonstrate the usage of wearable EEG device

Highlights:

Shopping Basket