Events

Symposium on Behavioural Science in the Digital Economy on HKU Business School Shenzhen Campus

The Symposium on Behavioural Science in the Digital Economy will be held on August 31, 2023, on the HKU Business School Shenzhen Campus. The symposium is sponsored by the HKU Business School’s Institute of Behavioural and Decision Science (IBDS) and Shenzhen Institute for Digital Economy Research. The objective of the symposium is to create a forum for researchers from multiple disciplines to explore consumer behaviour in the digital economy from a behavioural research perspective.

Organiser

Institute of Behavioural and Decision Science (IBDS), and
Shenzhen Institute for Digital Economy Research, HKU Business School

Registration: There is no registration fee*. Seats are limited. Successful registrants will receive confirmation email from the organiser before the event day.

* Participants will be responsible to cover the passage and accommodation costs. 

Travel Document and Health Code: Please ensure that you have valid travel documents and apply for a valid health code to cross the China border (you need one code to get into China and another code to leave China). You are advised to screen cap each health code prior to reaching the Customs check points. Wifi access will be provided in the Shenzhen Centre if you wish to get the health code before returning to Hong Kong.

Contact: Institute of Behavioural and Decision Science, HKU Business School at ibds@hku.hk

Programme

13:00-13:30

Registration and Reception

13:30-13:40

Opening Remark

13:40-14:30

Keynote Speech

“Robot or Human? Consumer Responses to Humanoid Robots”

Bernd Schmitt
Robert D. Calkins Professor of International Business
Columbia Business School

14:30-15:20

“Validating a Tool to Dramatically Increase the Diversity of Samples in Marketing Research”

Iris W. Hung

Professor of Marketing
The Chinese University of Hong Kong, Shenzhen

15:20-15:40

Break

15:40-16:30

“Routine or Exploration? How Personalization Opt-Out Affects Consumers’ Variety-Seeking Behaviors”

Xianghua Lu

Professor of Information Management and Business Intelligence
Fudan University

16:30-17:20

“Procrastination Alert Boosts Preference for Desirable but Costly Options”

Yunhui Huang

Professor of Marketing and Electronic Commerce
Nanjing University

17:20-17:30

Concluding Remark

17:30-19:30

Buffet dinner and chat

Keynote Speaker

Professor Bernd Schmitt

Robert D. Calkins Professor of International Business
Columbia Business School

Bio

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

Schmitt is the Editor-in-Chief of the Journal of Consumer Research and co-founder of TPM (Theory and Practice in Marketing). He has authored and co-authored more than 70 academic articles in marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied. His research focuses on consumer behavior, innovation, experiential marketing, and brand management. Schmitt’s books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. As of March 2021, his work has received close to 30,000 citations in Google Scholar.

He won an award for innovation in the classroom for the course Corporate Creativity. At Columbia Business School, he has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course (among others). He has held visiting appointments in China, Germany, Hong Kong SAR (China), Poland, South Korea, and Singapore.

Organising Committee

Prof. Echo Wen WAN

Professor Echo Wan
Director, Institute of Behavioural and Decision Science
HKU Business School

Dr Yanhui Wu
Director, Shenzhen Institute for Digital Economy Research
HKU Business School

Dr. Michael He JIA

Dr He Michael Jia
Associate Director, Institute of Behavioural and Decision Science
HKU Business School

Dr. Yiwen ZHANG

Dr Yiwen Zhang
Associate Director, Institute of Behavioural and Decision Science
HKU Business School

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