IBDS
Institute of Behavioural and Decision Science (行為與決策科學研究所)
- August 31, 2023 (Thursday)
- 1:00 - 7:00 p.m.
- Activity Hall, YUAN Valley, 3F, Main Building, Media Finance Centre, No. 9 Pengcheng First Road, Futian District, Shenzhen (深圳市福田区鹏程一路9号广电金融中心主楼3层元创谷)
The Symposium on Behavioural Science in the Digital Economy will be held on August 31, 2023, on the HKU Business School Shenzhen Campus. The symposium is sponsored by the HKU Business School’s Institute of Behavioural and Decision Science (IBDS) and Shenzhen Institute for Digital Economy Research. The objective of the symposium is to create a forum for researchers from multiple disciplines to explore consumer behaviour in the digital economy from a behavioural research perspective.
Organiser
Institute of Behavioural and Decision Science (IBDS), and
Shenzhen Institute for Digital Economy Research, HKU Business School
Registration: There is no registration fee*. Seats are limited. Successful registrants will receive confirmation email from the organiser before the event day.
* Participants will be responsible to cover the passage and accommodation costs.
Travel Document and Health Code: Please ensure that you have valid travel documents and apply for a valid health code to cross the China border (you need one code to get into China and another code to leave China). You are advised to screen cap each health code prior to reaching the Customs check points. Wifi access will be provided in the Shenzhen Centre if you wish to get the health code before returning to Hong Kong.
Contact: Institute of Behavioural and Decision Science, HKU Business School at ibds@hku.hk
Programme
13:00-13:30
Registration and Reception
13:30-13:40
Opening Remark
13:40-14:30
Keynote Speech
“Robot or Human? Consumer Responses to Humanoid Robots”
Bernd Schmitt
Robert D. Calkins Professor of International Business
Columbia Business School
14:30-15:20
“Validating a Tool to Dramatically Increase the Diversity of Samples in Marketing Research”
Iris W. Hung
Professor of Marketing
The Chinese University of Hong Kong, Shenzhen
15:20-15:40
Break
15:40-16:30
“Routine or Exploration? How Personalization Opt-Out Affects Consumers’ Variety-Seeking Behaviors”
Xianghua Lu
Professor of Information Management and Business Intelligence
Fudan University
16:30-17:20
“Procrastination Alert Boosts Preference for Desirable but Costly Options”
Yunhui Huang
Professor of Marketing and Electronic Commerce
Nanjing University
17:20-17:30
17:30-19:30
Keynote Speaker
Robert D. Calkins Professor of International Business
Columbia Business School
Bio
Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.
Schmitt is the Editor-in-Chief of the Journal of Consumer Research and co-founder of TPM (Theory and Practice in Marketing). He has authored and co-authored more than 70 academic articles in marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied. His research focuses on consumer behavior, innovation, experiential marketing, and brand management. Schmitt’s books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. As of March 2021, his work has received close to 30,000 citations in Google Scholar.
He won an award for innovation in the classroom for the course Corporate Creativity. At Columbia Business School, he has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course (among others). He has held visiting appointments in China, Germany, Hong Kong SAR (China), Poland, South Korea, and Singapore.
Organising Committee
Professor Echo Wan
Director, Institute of Behavioural and Decision Science
HKU Business School
Professor Yanhui Wu
Director, Shenzhen Institute for Digital Economy Research
HKU Business School
Professor He Michael Jia
Associate Director, Institute of Behavioural and Decision Science
HKU Business School
Professor Yiwen Zhang
Associate Director, Institute of Behavioural and Decision Science
HKU Business School
Highlights
The Symposium on Behavioural Science in the Digital Economy was held in YUAN Valley on the HKU Business School Shenzhen Campus on August 31, 2023. The symposium was featured with talks of renowned researchers in the fields of behavioural science and brought together business scholars from institutions in the Greater Bay Area across Shenzhen, Guangzhou, Zhuhai, Hong Kong, and Macau.
Prof. Bernd Schmitt (Robert D. Calkins Professor of International Business, Columbia Business School & Editor-in-Chief, Journal of Consumer Research) delivered a keynote speech on consumer responses to humanoid robots.
Prof. Michael Jia (Associate Professor of Marketing & Associate Director of IBDS, HKU Business School) shared his joint work with Prof. Echo Wan (Professor of Marketing, Associate Dean (MBA), & Director of IBDS, HKU Business School) on aesthetics of product ratings.
Prof. Xianghua Lu (Professor of Information Management and Business Intelligence, Fudan University) introduced her recent research on how personalization opt-out affects consumers’ variety-seeking.
Prof. Yunhui Huang (Professor of Marketing and Electronic Commerce, Nanjing University) shared her research on the boosting effects of procrastination alerts on preference for desirable but costly options.
Prof. Echo Wan (Professor of Marketing, Associate Dean (MBA), Director of IBDS, HKU Business School) introduced the history of IBDS, summarized the intellectual exchanges during the symposium, and thanked the presenters, attendees, and staff in the concluding remarks.
